HR and Culture Content We Share
Content and opportunities shared with senior HR, people and culture professionals across Australia and New Zealand.
01
Leadership and people strategy
Leadership development, organisational capability, workforce planning and future of work initiatives.
02
Workplace culture and engagement
Culture transformation, employee experience, engagement strategies and values led organisations.
03
Learning and development
Executive education, leadership programs, capability building and professional development initiatives.
04
HR innovation and practice
HR technology, workforce analytics, wellbeing, DEI, policy and modern people practices.
How we reach the right audience
Targeted email marketing helps your message reach business professionals whose needs, responsibilities and commercial interests align with your campaign.
Business relevance
Reach small to medium business contacts who are more likely to care about practical products, services and solutions that support business growth.
Decision maker access
Connect with people who are often directly involved in choosing suppliers, reviewing services and making purchasing decisions.
Campaign fit
Campaigns can be shaped around your offer, target market, location and audience relevance to make the message more effective.
Small To Medium Business Content We Share
Connect with professionals who are actively involved in running, managing and growing small to medium businesses.
01
Business growth and services
Campaigns related to business support, advisory services, growth strategy, marketing, sales, operations and commercial improvement.
02
Technology and software
Content promoting tools, platforms and systems that help small to medium businesses improve productivity, automation, finance, customer management or daily operations.
03
Finance and professional services
Campaigns relevant to accounting, bookkeeping, lending, insurance, legal support, compliance, tax, business finance and commercial advice.
04
Events, training and education
Workshops, webinars, conferences, short courses and professional development programs designed for business owners, managers and growing teams.
Well suited content
This audience is a strong fit for campaigns promoting:
Procurement or purchasing solutions
Contract management tools or services
Supplier or vendor management services
Operations improvement solutions
Business software or workflow platforms
Commercial training or professional development
Industry events, forums or webinars
Consulting, advisory or professional services
Risk, compliance or governance solutions
Facilities, workplace or business services
Less suitable content
This audience may be less suitable for:
Broad consumer products
Campaigns with no clear business relevance
General lifestyle promotions
Products or services unrelated to operations, procurement or commercial decision making
Content intended for a general public audience
Is this right for your operations and procurement focused content?
How we reach the right audience
Content is shared selectively, based on who it is most relevant to.
Role based targeting
Content is shared selectively, based on who it is most relevant to.
Sector relevance
Every update is reviewed to ensure it is relevant to the audience before distribution.
Location focus
Distribution is tailored by geography across Australia and New Zealand.
Is this right for your small business focused content?
Well suited content
This audience is a strong fit for campaigns promoting:
Business software or tools
Accounting, finance or bookkeeping services
Legal, insurance or compliance support
Marketing, sales or lead generation services
Business coaching, advisory or consulting
HR, recruitment or workplace solutions
Operations, productivity or automation tools
Technology products for growing businesse
Offers designed for owners, founders or business managers
Training, webinars, events or workshops
Less suitable content
This audience may be less suitable for:
Broad consumer products
Campaigns with no business relevance
Highly corporate offers aimed only at large enterprise teams
Content designed only for government audiences
Products or services unrelated to business ownership, management or growth
General lifestyle promotions
GET THE MEDIA KIT
Want to reach small to medium business decision makers?
Request the B2B Pulse media kit and our team will let you know whether this audience is the right fit for your campaign.
If it is a good fit, we can help you reach a targeted business audience through a professionally managed email campaign.
