Find Your Answer Here
About B2B Pulse
B2B Pulse is a curated distribution platform for sharing relevant business updates with professional audiences across Australia and New Zealand.
​
Updates are targeted by role, sector, and location, and shared selectively rather than in bulk.
It is designed for organisations that want to reach a clearly defined professional audience.
​
This includes B2B marketers, agencies, SMEs, enterprise teams, and organisations promoting products, services, or initiatives with genuine business relevance.
B2B Pulse focuses on relevance over reach. We prioritise audience fit, measured frequency, and clarity rather than volume based promotion.
​
Every update is reviewed before it is shared to ensure it aligns with our audience and approach.
When you get in touch, we review your update to understand the audience, intent, and relevance.
​
If it is a good fit, we will outline suitable audience options, expected reach, and next steps. If it is not the right fit, we will tell you early and clearly.
​
There is no obligation to proceed.
For details about how we collect, use, and protect your information, please see our Privacy Policy
Audience and targeting
Audiences are selected based on role, sector, seniority, and location.
​
We focus on matching updates to professionals who are most likely to find them useful in their work, rather than distributing messages as widely as possible.
Yes. We work with you to define the most relevant audience based on what you are sharing and who it is intended for.
​
We will also advise if an audience selection is too broad or not well aligned, and suggest alternatives where needed.
Audience size varies depending on role, sector, and location.
​
Before anything is sent, we will tell you how many people your update would reach so you can make an informed decision.
Updates that perform best are clear, specific, and professionally relevant.
​
These often include business events, product or platform announcements, innovation initiatives, industry research, and capability updates aimed at senior or specialist audiences.
We send to professional contacts in a business context, and we are careful about how often we do it. Every update is reviewed for relevance before it goes out, reporting is handled in aggregate rather than at an individual level, and we never sell, rent, or trade the data of the people we send to. Every message includes a clear unsubscribe option, and preferences are actioned promptly.
Updates are sent at a measured frequency.
​
We deliberately limit how often recipients hear from us to avoid inbox fatigue and maintain trust. This helps ensure that when an update is shared, it receives attention.
We review every request carefully and always aim to be transparent and respectful of your time.
Getting started
Once you submit a request, our team reviews the details to understand your organisation, the update you want to share, and who it is intended for. We check alignment with our audience and approach before coming back to you with clear next steps.
Reviews are typically completed within 1 to 2 business days. We aim to respond promptly while still taking the time to assess fit properly rather than rushing decisions.
If your update is not the right fit for our audience, we will tell you early and clearly, and explain why. Where we can, we will suggest a more suitable audience or a different approach. There is no obligation to proceed and no cost involved.
We review every request carefully and always aim to be transparent and respectful of your time.