FAQ

B2B Pulse is a curated distribution platform for sharing relevant business updates with professional audiences across Australia and New Zealand.

Updates are targeted by role, sector, and location, and shared selectively rather than in bulk.

It is designed for organisations that want to reach a clearly defined professional audience.

This includes B2B marketers, agencies, SMEs, enterprise teams, and organisations promoting products, services, or initiatives with genuine business relevance.

B2B Pulse focuses on relevance over reach. We prioritise audience fit, measured frequency, and clarity rather than volume based promotion.

Every update is reviewed before it is shared to ensure it aligns with our audience and approach.

When you get in touch, we review your update to understand the audience, intent, and relevance.

If it is a good fit, we will outline suitable audience options, expected reach, and next steps. If it is not the right fit, we will tell you early and clearly.

There is no obligation to proceed.

We respect privacy and keep things simple.

B2B Pulse operates in a professional B2B context. We collect only the information needed to share relevant updates with clearly defined professional audiences.

This typically includes basic professional details such as role, sector, and organisation. We do not collect unnecessary personal information.

We do not sell, rent, or trade data.

Information is used solely to support content distribution, audience relevance, and platform operations. Reporting is handled in aggregate and is focused on overall performance rather than individual behaviour.

All communications include a clear unsubscribe option, and preferences are respected promptly.

If you have questions about how information is handled, you can contact us at any time.

Audiences are selected based on role, sector, seniority, and location.

We focus on matching updates to professionals who are most likely to find them useful in their work, rather than distributing messages as widely as possible.

Yes. We work with you to define the most relevant audience based on what you are sharing and who it is intended for.

We will also advise if an audience selection is too broad or not well aligned, and suggest alternatives where needed.

Audience size varies depending on role, sector, and location.

Before anything is sent, we will tell you how many people your update would reach so you can make an informed decision.

Updates that perform best are clear, specific, and professionally relevant.

These often include business events, product or platform announcements, innovation initiatives, industry research, and capability updates aimed at senior or specialist audiences.

Yes. B2B Pulse is permission based.

Recipients have opted in to receive relevant business updates, and can manage their preferences or opt out at any time.

Updates are sent at a measured frequency.

We deliberately limit how often recipients hear from us to avoid inbox fatigue and maintain trust. This helps ensure that when an update is shared, it receives attention.

Once you submit a request, our team reviews the details to understand your organisation, the update you want to share, and who it is intended for. We check alignment with our audience and approach before coming back to you with clear next steps.

Reviews are typically completed within a 1-2 business days. We aim to respond promptly while still taking the time to assess fit properly rather than rushing decisions.

If something is not the right fit, we will tell you early and clearly. There is no obligation to proceed, and no pressure. We believe being upfront is better for everyone.