About Us

Built by B2B marketers who hate shouting into the void

B2B Pulse was created by experienced marketers with decades of collective experience, frustrated by how difficult it's become to reach the right business audience in a world of slop.

After years working across B2B marketing, media, and demand generation, we saw the same issue repeated everywhere. Relevant messages being lost in crowded inboxes, sent too often, to the wrong people, at the wrong time.

B2B Pulse exists to make business communication clearer, more targeted, and more respectful of attention, helping organisations connect with audiences who are genuinely interested.

Built on over 80 years of collective B2B marketing experience

Our approach

B2B Pulse is built on the belief that professional attention is earned, not taken.

Business audiences do not need more messages.

They need fewer, better ones.

We believe relevance matters more than reach, clarity matters more than frequency, and trust is built over time.

Every update shared through us is guided by these principles.

If this sounds aligned with how you think about B2B communication, you are in the right place.