Reach operations, purchasing, contracts and procurement professionals
Promote your message to professionals responsible for purchasing decisions, supplier relationships, contract management, operational performance and commercial outcomes.
B2B Pulse helps brands reach targeted business audiences through professionally managed email campaigns.
How we reach the right audience
Content is shared selectively, based on who it is most relevant to.
Role based targeting
Content is shared selectively, based on who it is most relevant to.
Sector relevance
Every update is reviewed to ensure it is relevant to the audience before distribution.
Location focus
Distribution is tailored by geography across Australia and New Zealand.
HR and Culture Content We Share
Content and opportunities shared with senior HR, people and culture professionals across Australia and New Zealand.
01
Leadership and people strategy
Leadership development, organisational capability, workforce planning and future of work initiatives.
02
Workplace culture and engagement
Culture transformation, employee experience, engagement strategies and values led organisations.
03
Learning and development
Executive education, leadership programs, capability building and professional development initiatives.
04
HR innovation and practice
HR technology, workforce analytics, wellbeing, DEI, policy and modern people practices.
Operations and Procurement Content We Share
Connect with professionals involved in purchasing, procurement, contract management, supplier relationships and operational improvement.
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01
Procurement and purchasing
Campaigns related to sourcing, supplier selection, purchasing processes, cost control, category management and procurement capability.
02
Contracts and commercial management
Content focused on contract review, contract management systems, renewals, supplier agreements, risk, compliance and commercial governance.
03
Operations and process improvement
Solutions that help organisations improve workflows, service delivery, productivity, reporting, systems and operational performance.
04
Supplier and vendor management
Campaigns relevant to supplier relationships, vendor performance, service providers, facilities, workplace operations and business support.
How we reach the right audience
Targeted email marketing helps your message reach professionals whose roles and responsibilities align with your campaign.
Role based targeting
Reach professionals involved in operations, procurement, purchasing, supplier management, contracts and commercial decision making.
Sector relevance
Campaigns can be shaped around the industries, organisations and business functions where your offer is most relevant.
Commercial influence
Connect with professionals who help evaluate suppliers, improve systems, manage contracts and support purchasing decisions.
Well suited content
This audience is a strong fit for campaigns promoting:
Procurement or purchasing solutions
Contract management tools or services
Supplier or vendor management services
Operations improvement solutions
Business software or workflow platforms
Commercial training or professional development
Industry events, forums or webinars
Consulting, advisory or professional services
Risk, compliance or governance solutions
Facilities, workplace or business services
Less suitable content
This audience may be less suitable for:
Broad consumer products
Campaigns with no clear business relevance
General lifestyle promotions
Products or services unrelated to operations, procurement or commercial decision making
Content intended for a general public audience
Is this right for your operations and procurement focused content?
Is this right for your operations and procurement focused content?
Well suited content
This audience is a strong fit for campaigns promoting:
Procurement or purchasing solutions
Contract management tools or services
Supplier or vendor management services
Operations improvement solutions
Business software or workflow platforms
Commercial training or professional development
Industry events, forums or webinars
Consulting, advisory or professional services
Risk, compliance or governance solutions
Facilities, workplace or business services
Less suitable content
This audience may be less suitable for:
Broad consumer products
Campaigns with no clear business relevance
General lifestyle promotions
Products or services unrelated to operations, procurement or commercial decision making
Content intended for a general public audience
GET THE MEDIA KIT
Want to reach operations and procurement professionals?
Request the B2B Pulse media kit and our team will let you know whether this audience is the right fit for your campaign.
If it is a good fit, we can help you reach a targeted business audience through a professionally managed email campaign.
No pressure. No obligation.
That is it. Nothing more.
