Advertising Terms
The terms that apply to every campaign booked with B2B Pulse: bookings, content approval, payment, cancellations and liability.
These terms apply to every campaign booked with B2B Pulse Pty Ltd (ABN 18 694 754 348) ("B2B Pulse", "we", "us"). By confirming a booking, the advertiser ("you") agrees to them.
Last updated: 19 October 2026.
1. Bookings
A booking is confirmed when we send you written confirmation (email is fine) of the audience, send date, format and price, and you accept it.
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Quotes are valid for 30 days unless we say otherwise. Audience sizes in quotes and in our media kit are estimates at the time they are given, and can change as our audience is updated.
2. Content and approval
You can supply your own content, or we can prepare it from your brief. Either way, you approve the final version before anything is sent.
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We review every booking and may decline it, or ask for changes, if the content does not suit our audience, our standards or the law. If we decline a booking, we refund anything you have paid for it.
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Send dates are locked in once final content is approved. We may move a send date by up to two business days for scheduling or deliverability reasons, and we will tell you before we do.
3. Your responsibilities
You are responsible for the content you give us, and for the offers, events, products and landing pages it promotes. You confirm that your content is accurate, is not misleading or deceptive, complies with all applicable laws (including the Australian Consumer Law), and does not infringe anyone else's rights.
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You give us permission to use, format and send your content, including logos and images, for the purpose of delivering your campaign.
4. Our audience and your data
Every campaign is sent by B2B Pulse, from our own platform, to our own audience. We do not sell, rent or share subscriber contact details with advertisers.
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Anyone who responds to your campaign does so through your own website, form or registration page. You are responsible for handling that personal information in line with privacy law.
5. Pricing and payment
All prices are in Australian dollars and exclude GST unless stated otherwise.
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We invoice when your booking is confirmed. Payment must be received in full before your campaign is sent. If payment has not been received by the scheduled send date, we may postpone the send until it is.
6. Cancellations and changes
You can cancel a booking by emailing us. The cancellation fee depends on how much notice you give before the scheduled send date:
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More than 10 business days before: no fee, and anything you have paid is refunded in full.
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Within 10 business days: 50% of the booking fee.
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Within 2 business days: 100% of the booking fee.
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A request to move a send date within 10 business days of the send is treated as a cancellation and rebooking, unless we agree otherwise. If we need to cancel a campaign for any reason, you can choose a full refund or a new send date.
7. Reporting and results
After each campaign we send you a summary of how it performed, such as emails delivered, opens and clicks. These figures come from our sending platform and are estimates; privacy features in some email software can affect open data.
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We work hard to match your message to the right audience, but we do not guarantee any particular number of opens, clicks, registrations, leads or sales.
8. Liability
Nothing in these terms excludes any right you have under the Australian Consumer Law that cannot be excluded.
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To the extent permitted by law, our total liability to you for a campaign is limited to supplying the campaign again or refunding the fees you paid for it, and we are not liable for any indirect or consequential loss, including loss of profit, revenue or opportunity.
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You agree to cover us for any claim, loss or cost arising from your content, or from the products, services or events it promotes.
9. General
These terms, together with your booking confirmation, make up the whole agreement for your campaign. If they conflict, the booking confirmation applies.
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We may update these terms from time to time. The version on this page when you confirm a booking applies to that booking.
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These terms are governed by the laws of New South Wales, Australia, and both parties submit to the courts of New South Wales.
10. Contact us
Questions about these terms or a booking? Email hello@b2bpulse.com.au, or write to B2B Pulse Pty Ltd, QVB Market Street Post Office, LG 44 Market Street, Sydney NSW 2000.