Connect with practical commercial decision makers
Operations, purchasing, contracts and procurement professionals play a critical role in how organisations buy, manage suppliers, review contracts, control costs and improve performance.
They are often involved in evaluating services, comparing suppliers, managing vendor relationships, improving systems and supporting better business outcomes.
For brands looking to reach commercially focused professionals, this audience provides direct access to people who influence purchasing, operations and supplier decisions.
Who you can reach
B2B Pulse can help you reach professionals across key operational and commercial functions, including:
Operations Leaders
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
Procurement and Purchasing Professionals
Teams involved in sourcing suppliers, reviewing options, managing purchasing activity and supporting buying decisions.
Contracts and Commercial Managers
Professionals responsible for contract review, supplier agreements, renewals, risk, compliance and commercial governance.
Supplier and Vendor Management Teams
Professionals managing supplier relationships, service performance, vendor risk and operational continuity.
Business Services and Facilities Leaders
Teams responsible for workplace operations, internal services, facilities, assets and business support functions.
Relevant campaigns for this audience
This audience is well suited to campaigns promoting products, services, software, events or solutions that support operational efficiency, procurement capability, contract performance, supplier management or business improvement.
01
Training and Professional Development
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
02
Business Software and Technology
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
03
Consulting and Advisory Services
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
04
Events, Webinars and Industry Programs
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
05
Professional Services
Procurement, contract management, negotiation, supplier management, commercial skills and operational leadership programs.
HR and Culture Content We Share
Content and opportunities shared with senior HR, people and culture professionals across Australia and New Zealand.
01
Leadership and people strategy
Leadership development, organisational capability, workforce planning and future of work initiatives.
02
Workplace culture and engagement
Culture transformation, employee experience, engagement strategies and values led organisations.
03
Learning and development
Executive education, leadership programs, capability building and professional development initiatives.
04
HR innovation and practice
HR technology, workforce analytics, wellbeing, DEI, policy and modern people practices.
Targeted email campaigns for a relevant business audience
B2B Pulse helps businesses promote their message to relevant professional audiences through targeted email marketing campaigns.
Campaigns can be shaped around audience relevance, role type, sector, location and campaign objective, helping your message reach the people most likely to care about it.
Role Relevance
Reach professionals whose responsibilities align with your product, service or campaign.
Commercial Influence
Connect with people involved in supplier decisions, purchasing processes and operational improvement.
Sector Fit
Campaigns can be positioned for industries where your offer is most relevant.
Clear Campaign Delivery
Your campaign is professionally managed and delivered to a targeted B2B audience.
How we reach the right audience
Content is shared selectively, based on who it is most relevant to.
Role based targeting
Content is shared selectively, based on who it is most relevant to.
Sector relevance
Every update is reviewed to ensure it is relevant to the audience before distribution.
Location focus
Distribution is tailored by geography across Australia and New Zealand.
Is this audience right for your campaign?
This audience may be a strong fit if you want to promote:
Procurement or purchasing solutions
Contract management tools or services
Supplier or vendor management services
Operations improvement solutions
Business software or workflow platforms
Commercial training or professional development
Industry events, forums or webinars
Consulting, advisory or professional services
Risk, compliance or governance solutions
Facilities, workplace or business services
